The Story Behind Sweet Decay 🖤

Created by Jordan, Sweet Decay started with a simple problem: I couldn't find the extravagant, alternative nail designs I wanted in my little corner of the world.

So, I taught myself to create them.

Inspired by my favourite anime, games, books, films and seasonal celebrations, what started as a hobby quickly became an obsession. I wanted nails that reflected my personality, celebrated the things I love and were anything but ordinary.

Now, I'm taking that passion further through professional nail technician training, constantly learning new techniques and finding new ways to turn creative ideas into wearable art.

From gothic glamour to nerdy obsessions, there's a little something for everyone.

Sweet Decay is for the goths, the geeks, the weirdos and anyone who wants their nails to say a little more about who they are.

Wear your weird. 🖤

Jordan x